Singapore Airlines launches brand new innovative mobile app

_A Monitor Report 16 Aug, 2019 | 325 Views|-+
Changi : Singapore Airlines launched its brand new mobile app for Android and iOS smartphones, featuring innovative features to enhance the customer experience, the carrier announced on August 2.

The new app is designed for faster performance and improved usability and introduces new features that offer customers a seamless and more personalised experience. Based on a ground-up rebuild and all-new underlying technical architecture, the new app delivers customers significantly enhanced booking and check-in flows, improving transaction time by up to 60 per cent.

"Singapore Airlines has been investing heavily to enhance our digital capabilities. With new user interface designs and insourcing of developer and customer experience talent, we are working to provide faster and more customer-centric products and services to improve the customer experience," said Campbell Wilson, Senior Vice President, Sales and Marketing, Singapore Airlines.

In addition to significant improvements in existing functions, the new App introduces several entirely new features. 'Capture and Discover', is a new search function the app contains that uses image recognition as well as speech and natural language processing to identify the user intent, match it to a Singapore Airlines destination and present relevant destination content and fare deals.

'Translation Assistant', is another feature of the app that uses real-time language translation by voice to help travellers communicate better when they are overseas. 'Measure Your Baggage' is to help travellers determine if the size of their bag is within cabin baggage limitations.

Amongst the many improvements in existing functionality, real-time information such as boarding gate details, the destination's weather and currency and baggage belt information are added to the "My Trips" function.

Users continue to enjoy greater personalisation, with the enhancement of in-flight entertainment features in the mobile app. These include extended access to e-Library magazine and newspaper content based on KrisFlyer membership tier as well as a new search and filter function to allow for easier content browsing in the e-Library and KrisWorld catalogue.

The app continues to enable customers to bookmark their movies, so that they can pick up where they left off on subsequent flights with the newest in-flight entertainment systems.

The new app also sees enhancements such as a newly designed KrisFlyer account dashboard and the introduction of an 'Inbox' feature, which stores push notifications as well as KrisFlyer messages for easy reference.

The new app will be available for download progressively, following the beta launch that began in October 2018. For Android users, the new app is being released by countries progressively between July and September 2019, while iOS users may download the new app from the App Store in September 2019. The beta version will continue to be available for download in the meantime.

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