Booking.com app now offers ride-hailing services via Grab
- A Monitor Report01 Dec, 2019 | 366 Views|-+
Singapore : Booking.com has integrated Grab's ride-hailing service into its mobile app as an extension of their current partnership.
The collaboration will allow international travellers visiting South-east Asia to make real-time transport bookings via the Booking.com app, in their preferred language and currency.
Currently, the service is live in Singapore and is due to roll out to Indonesia and Thailand by end of the year. It will also launch in Cambodia, Malaysia, Myanmar, Vietnam and the Philippines by early next year.
The new integration is yet another aspect of Booking Holdings and Grab's strategic partnership, which effectively began following Booking Holdings' USD200 million investment in the service last year.
Shawn Heng, Regional Head of Business Development, Grab said, "We've gone way beyond transportation. Our north star still focused on one thing - solving uniquely South-east Asian issues. That includes the 130 million travellers coming into Southeast Asia."
For Booking.com, the integration will help it build "the connected trip". For travellers, the partnership will help solve remaining friction points with in-destination ground transportation in foreign environments.
"Historically, Booking.com has been focused on providing the best accommodation and that will always be our core business, but now we want to build the connected trip. We want to be sure we can deliver a frictionless experience from the beginning to the end of the journey," said Angel Llull Mancas, Vice President and Managing Director APAC, Booking.com.
While still in early stages, as the product develops, Booking.com will apply machine-learning capabilities to make travel suggestions in real-time for customers - for example, asking if a user would like to book a ride to an upcoming dining reservation.
Booking.com's other in-destination transport efforts include the ability to pre-book taxis in over 120 countries and rental cars in over 160. Plus, it is running a pilot scheme that allows travellers to buy and use public transport tickets in selected European and Australian cities.