Malaysia Airline rebrands its Business Class, drops First Class
-A Monitor Report01 Jan, 2019 | 398 Views|-+
Kuala Lumpur : Malaysia Airlines is exiting the First Class market and will rebrand its Airbus A380 and A350 First Class cabins as an upgraded version of Business Class dubbed Business Suites.
This change is in name only, however - Business Suites passengers will enjoy the same meals and drinks, inflight amenities, pyjamas and Malaysia Airlines lounge access as they would in First Class, although pricing will be pitched halfway between Business and First.
The Oneworld member offers first class on only two jets in its fleet. The Airbus A380 superjumbo have six spacious 'open suites.'
Malaysia Airlines launched its new Business Suites class on December 12.
"A lot of people will think this is Business Class" because of the new product name, admits Lau Yin May, Head of Customer Experience, Malaysia Airlines "but from a product perspective it's literally the same product and service that passengers enjoy right now in First Class."
"The same seats, the same cabin, the same food and beverage, the same service… everything remains the same, it's just that we have renamed it Business Suites."