Saudia launches 'Fly Through Our Heritage' amenity kits

_A Monitor Report01 Jul, 2019 | 734 Views|-+
Jeddah : Saudi Arabian Airlines (SAUDIA) the national flag carrier of the Kingdom of Saudi Arabia, has launched a unique set of collector-edition amenity kits under the brand 'Fly Through Our Heritage'.

The new comfort kits provide a mosaic of colours and images which represent the features and cultural elements from five regions of Saudi Arabia: Southern region (Al-Qatt Al-Asiri Decorative Art), Eastern region (Al-Ahsa Pattern Decorative Art), Western region (Hejazi Rushan Distinctive Wooden Windows), Central region (Najdi Doors Unique Pattern and Decorative Art on Doors), Northern region (Sadou Fabric Craft).

The new kits will be shared with guests flying on designated as well as long-haul routes, on flights with more than seven hours of flying time.

A collaboration with the Saudi Commission for Tourism and Heritage (SCTH), the kits have a strategic aim to showcase the various distinct colours and patterns unique to each region in Saudi Arabia.

The two year partnership allowed for content collaboration, but also set the course for building a framework in creating kits in an eco-friendly manner, using recyclable materials in the content and packaging.

This approach will be cascaded to the rest of the onboard products SAUDIA features onboard.

Included in the kits are: an eye cover, socks, ear plug, tooth brush and toothpaste, external collector bag, and an introduction leaflet with a brief on the architecture and heritage represented on each bag.

Three destinations began in June: Athens (Greece) on June 5; Malaga (Spain) and Marrakech (Morocco) on June 6 respectively.

Expands purchase agreement for 100 A320NEO

Saudi Arabian Airlines Corporation has reached an agreement to expand its existing purchase of A320 aircraft from 35 to 100 aircraft comprising a firm order of sixty-five A320neo family plus options for a further thirty-five A320neo family.

As part of the agreement, the airline's existing order of 35 aircraft is upsized to 15 A321XLRs and 20 A321neos.

The agreement was announced in a ceremony attended by Dr. Ghassan Al-Shibl, Chairman, Saudi Arabian Airlines Corporation, and signed by Eng. Saleh bin Nasser Al-Jasser, Director General, Saudi Arabian Airlines Corporation, and Christian Scherer, Chief Commercial Officer, Airbus.

Passenger demand in the Kingdom of Saudi Arabia is experiencing exponential growth both on domestic, regional, as well as international routes. The additional aircraft will be deployed to support the national flag carrier to boost capacity and to serve the additional requirements and growing demand for the airline's services_ both short and long haul. SAUDIA currently flies to more than 95 routes across four continents.

Eng. Al-Jasser said, "Year-on-year growth has been in the double digits, both in domestic travel as well as the growing international transit traffic, as a result of the airline's expanding route map and additional frequencies offered on existing routes. In addition to the narrow-body order, evaluations are currently underway for wide-body requirements, expected to be concluded within the next few months."

SAUDIA operates a fleet of more than 150 narrow and widebody aircraft, including 100 Airbus A320 family and A330s. The airline operates one of the most modern fleets in the world_ at an average aircraft age of less than five years. This latest purchase is in line with the group's SV2020 Transformation Programme which includes the establishment and growth of a dual-brand strategy of operating airlines which cater to the different customer segments in the Kingdom, region and beyond.

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