In the age of digital cards, Azad Products still holds its head high --mainly to rise to the expectation of the customers.
Azad Products is a complete one stop printing solution. It is unarguably the most popular and famous printing concern in the country.
Established in 1982 and situated in the heart of the capital city, Azad Products has a glorious success story, keeping cutomers engaged for over three decades.
Abul Kalam Azad, Chairman and Managing Director, Azad Products Pvt Ltd, dreamt, struggled hard, and achieved his success. Azad Products is the 'Hallmark' of gift card and poster manufacturers in the market during the 70s and 80s in Bangladesh.
While people gradually became less dependent on printing products because of the advent of digital products, Azad Products made their activities modern to keep their appeal to the mass people.
Their printing activities include wedding cards, calendars (wall, desk and table), business cards, diaries (all varieties and sizes), telephone index and note book, poster, post cards, letterheads/leaflets, restaurant/take-away menus, greeting cards, catalogues, brochures and annual reports.
Wedding is the largest and very popular occasion in Bangladesh. Wedding Cards are the most important formal and organised way to invite people. Without invitation cards, a wedding occasion is incomplete. So the first priority is getting wedding cards for the occasion.
Abul Kalam Azad said, "When I became a lodging tutor just to earn a living, I regularly visited Baitul Mukarram National Mosque area, New Market, Parliament House, Sadarghat etc. One day, I saw a vendor selling fancy scales (rulers) with pictures of the then popular boxer Muhammad Ali. From that, I got the idea of what to do."
"His target customers were children and students, and my presentation was so good that children had to buy them. The trade experience helped me gain an edge in terms of price and volume,” added the Chairman.
Azad Products is a living inspiration for the young entrepreneurs of Bangladesh.
"We have specialised printer to cater all at highly competitive and moderate prices. We have a range of choices to suit your-individual needs - the choice is always yours! We believe in specialty and quality," he said.
"We are introducing a huge collection of designer cards created by our creative designers and by using high quality imported boards and papers just to ensure the quality of our product," said Ziaur Rahman Azad, Director, Azad Products Pvt Ltd.
"Scroll invitations card has always made the invitation more elegant and appealing. Scrolls are perfect such as Scroll wedding invitations, Theme scroll cards, wedding scrolls, birthday party invitation. Scrolls are traditional yet very unique on every occasion," he added.
"Our clients are our greatest testimonials. For the last three decades, we have been working efficiently and effectively with the leading business houses, diplomatic missions, donor agencies, educational institutions, government, nongovernmental and community based organisation in both local and international levels. To mention some of them by name like --Southeast Bank Limited, Islami Bank Bangladesh Limited, Social Islami Bank Limited, Janata Bank Limited, Prime Bank Limited, The City Bank Limited, Phoenix Insurance Limited, Padma Islami life Insurance Limited, Bangladesh Co-Operative Insurance Limited, Express Insurance Limited, Meghna Insurance Limited, Marie Stopes, Muslim Aid-UK, PRIP Trust, Gano Unnyan Prochesta and Proshika Manabik Unnyan Kandra," said Ziaur.
"On the other hand our client government organisations also like_ Chittagong Port Authority, National Board of Revenue (NBR), Dhaka District Commissioner Office and Ministry of Finance," he stated.
Recently Azad Products has unveiled the most awaited Gulshan Branch for their customers. It is at Police Plaza Concord Shopping Mall, 3rd Floor Shop # 413.
Abul Kalam Azad also founded 'Ratnagarva' award which recognises the contribution of women as successful mothers.