Ramnish Kumar Verma, Creative Director, Rookies is seen along with national cricketers including Taskin Ahmed, Imrul Kayes and Abdur Razzak inaugurating the outlet by cutting a ribbon
Dhaka : Rookies, an international denim brand has opened its first flagship store in Bangladesh, announcing the soft laun-ching through a media conference held at the store premises on May 24.
The soft-launch programme was attended by the national cricketers, style icons and senior officials of the brand. They took part in the inauguration by an official ribbon cutting ceremony. The notable chief guests were Mehrab Hossain Opi, Taskin Ahamed, Imrul Kayes, Abdur Razzak and Nasir Hossain, among others.
Ramnish Kumar Verma, Creative Director, Rookies, said, "Rookies always resemble the rebellious, radical and risk-taking attitude that greatly matches with today's powerful youth who make a difference. We are quite hopeful that the brand will have a strong stand in Bangladesh with its superior quality, versatility and wide range of colours, textures and styling promising a new era of modern fashion every day."
People can also get Rookies' denim collection from Artisan's outlets, mentioned Ali Ahmed Rasel, Mana-ging Director of Artisan outfitters Ltd.
With a view to having more public exposure, the brand will organise a Gala Inaugu-ration Event after Eid al-Fitr.
The brand has set its first outlet at Jamuna Future Park (Shop GC 038-039). It has future plans to open chain outlets around prominent shopping destinations and landmarks in Dhaka, Sylhet and Chattogram.