SIA launches API suite to foster customer experience

- A Monitor Desk Report 20 Jan, 2019 | 2282 Views|-+
Dhaka: Singapore Airlines (SIA) announced the release of its KrisConnect Program, an initiative to make information and functionalities on SIA’s digital platforms more readily available to partners, boosting the overall customer experience.

The KrisConnect Program makes use of application program interface (API) technology such as those from IATA’s New Distribution Capability (NDC) program as well as other proprietary APIs, and makes them available to external parties.

“Personalised service and being customer-focused have long been the hallmarks of Singapore Airlines. APIs accord us the opportunity to extend these values beyond our traditional touch points and we are pleased to launch KrisConnect to develop a deeper relationship with partners to improve the SIA customer experience on their platforms,” said Campbell Wilson, Senior Vice President, Sales and Marketing.

The APIs allows partners such as online ticketers, travel agents, and aggregators to access functionalities including management of flight bookings, flight status data, and information relating to SIA’s frequent flyer scheme, KrisFlyer.

The airline has launched a developer portal to provide its partners with more information on the APIs.

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