Maliha Quadir one of Young Global Leaders of 2017 from South Asia

A Monitor Desk Report 20 Mar, 2017 | 2774 Views|-+
Dhaka: Maliha M. Quadir, Founding Managing Director, Shohoj Limited, has been recognised by World Economic Forum as one of the Young Global Leaders of 2017 from South Asia, whose startup has put forward outstanding effort and breakthrough work in digitizing the transportation industry in Bangladesh.

Maliha Malek Quadir is the founder of, the largest ticketing and reservation platform in Bangladesh. sells bus (long distance), ferry and movies/concert and cricket match tickets through online and mobile platforms.

Founded in 2014, has become a very well known consumer brand in the short span of two and a half years. Besides selling tickets online, takes pride in digitising bus/ferry counter operations of operators by deploying its proprietary ticketing solution. has already digitised 40+ of the topmost bus operators and 20+ ferries within a short span of its operation in Bangladesh. is a strong team of 80+ young and dynamic professionals now. works in a very unstructured industry, wrought by unpredictable situations, which is a common case for any transportation industry in emerging markets. A male dominated industry, transportation sector also has very old companies which run completely on non-digital manners in age-old set processes.

Digitising such an industry and building a service to upgrade and improve the work efficiency and service quality in such an environment, indeed requires a strong will power and determination, which Maliha and her team demonstrates.

“As a pioneer, went through tough terrains. But the output of her and her team’s work is evident today when you walk into the bus counters Shohoz has been working with – you see operators achieving better efficiency in their operations, you can see computer illiterate counter masters using state-of the –art ticketing software, you see travellers who bought tickets using their mobile phones or internet rather than spending hours queuing up in the ticketing counters,” said a transportation industry insider.

Maliha M. Quadir, a Business graduate from the Harvard Business School, before founding, worked in Singapore for five years where she was the Director for Digital Products at Vistaprint, a US$2 billion ecommerce company.

Before Vistaprint, she worked for Nokia as Senior Business Development Manager responsible for setting up the Nokia Life Tools service in different emerging markets like India, Indonesia etc. Nokia Life Tools was a digital content business providing useful daily tips in agriculture, education to Nokia users.

Maliha worked for Standard Chartered bank briefly in Singapore. She began her career as an analyst in the Utilities Mergers and Acquisition and Financial sponsor’s coverage department of Morgan Stanley in New York and San Francisco. She did her undergraduate from Smith College (USA) in Economics and Computer Science.

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