Sabre launches Sabre Red 360, its smartest workflow ever

- A Monitor Report 10 Oct, 2019 | 3654 Views|-+
Dhaka: Sabre has officially launched Sabre Red 360, the smartest and most innovative workflow of the travel tech giant that offers users to tap into a broader range of ways to book travel while discovering a higher degree of data, content and flexibility.

The launching ceremony was held on October 9 at Pan Pacific Sonargaon Dhaka. Major General Ibne Fazal Shayekhuzzaman, Chairman, Sabre Travel Network (Bangladesh) Limited and Board Member, Biman Bangladesh Airlines attended the event as the Chief Guest while Md Shawkat Hossain, Acting Director, Marketing and Sales, Biman Bangladesh Airlines, Sandeep Shastri, Director, Sabre Travel Network (Bangladesh) Limited and Veena Sajee, Head of Business Development, South Asia, JV, Sabre Corporation were present as the Special Guests.

Mohammad Saiful Hoque, Country General Manager and CEO, Sabre Travel Network (Bangladesh) Limited were also present on the occasion.

Announced as the new Sabre Red Workspace in 2016, Sabre Red 360 has undergone a continuous evolution to further optimise the design and performance. Now featuring a fully API-enabled UX, the solution connects travel consultants to a full spectrum of content through the Sabre platform. It will be the access point to NDC content, Content Services for Lodging, as well as Sabre industry-leading Air Shopping APIs.

Sabre Red 360 brings the entire spectrum of possibilities into view, including significant benefits to the entire travel ecosystem. Travel agencies can now have hiring flexibility with its intuitive graphical and powerful command-driven workflows.

420 airlines have access to advanced tools to differentiate their brands and merchandise their products within the workflow. Developers can easily build upon the robust, modular portal to create new functionalities and drive innovation.

Sabre Red 360 stands as a new pinnacle in travel booking — delivering more colour through its website – like design, more flexibility with enhanced customisation tools, more content through API integration, among others. By providing a tremendous amount of ready insights and search tools that deliver up to 250 options at once, it makes shopping, selling and working with PNRs much easier.

Consultants of any experience level can create ideal itineraries by pairing the right options to their travellers’ needs.

Similarly, for travel providers, Sabre Red 360 delivers the right tools to expand your brand to all travel markets, with more than 425,000 travel consultants worldwide (including TMCS, leisure and OTAs). It provides the ability to merchandise and differentiate product offerings and add-ons effectively with rich, visual content.

Not to mention, it enables more revenue potential through increased marketing of products and services (branded airfares and hotel amenities) along with more upsell opportunities.

An API-based UX enables the users’ to create custom applications with the Sabre Developer Toolkit and APIs that can also build travel solutions from a complete palette of options that offer greater efficiencies and insight.

Also on Bangladesh Monitor