Dhaka: Malaysia Airlines announced to introduce enhanced economy class flexible fare options across its network from June 22.
Most of its passengers will now have access to three unique fare options, which were previously limited to domestic, ASEAN and South Asian services. This introduction is part of the carrierâ€™s efforts to offer unparalleled safety, security, and flexibility in the post-coronavirus era.
According to a press release, the three unique fare options are Lite, Basic, and Flex. The company hopes the choices give a hassle-free, premium experience based on the needs of each passenger.
All routes, except between Malaysia and Japan, along with services from Japan to Jeddah and Madinah, will be eligible.
Travellers looking for that extra peace of mind in the current climate may want to choose the Flex option. Notably, they will get 35kg of check-in. Additionally, if they arrive early at the airport, they could have the opportunity to travel earlier on the day.
Along with this, they will have priority check-in, so they can skip the line without waiting around a crowd of people. Furthermore, customers with this fare will get a 10 per cent discount on their next Flex booking.
Malaysia Airlines also has a product called the Neighbour Free Seat (NFS), which is now available exclusively for Flex customers on all flights at half price. This service is great for those who may worry about being too close with someone on an aircraft.
Meanwhile, Basic fare customers are allowed 20kg of free check-in baggage. These fliers would also have a chance to enjoy loyalty programme benefits, such as Enrich Miles upgrades, which would allow them to try the operatorâ€™s business class experience.
The Lite fare does not provide the advantages of the other options. It is perfect for day-trippers, commuters, and certain business travellers.
Moreover, no matter what the circumstances are, all of the airlineâ€™s customers will benefit from the privileges and services of flying Malaysiaâ€™s premier full-service model across all fares.
Features such as cabin baggage up to 7kg, complimentary snacks, meals, and beverages will be available. All passengers will also have access to the specially curated Malaysia Airlines IFE system.
About the fare options, Captain Izham Ismail, CEO, Malaysia Airlines, said, "Putting their needs as priority, we took the time to listen and gain invaluable insight to our passengers through extensive feedback, and from there we redesigned, redefined and are proud to introduce our enhanced fare family, providing our dear customers with a comprehensive product that caters to their every need, no matter the nature of travels.â€ť
Ismail added that as the first airline in the Asia Pacific region to fully introduce flexible fare options across its network, there will be greater personalisation for its passengers. This initiative will help to balance a simple and intuitive booking experience, alongside the carrierâ€™s hospitality efforts to create a seamless travel experience.
He further stated that the move reaffirms his companyâ€™s commitment to putting its customers first, especially in these sensitive times.
Ismail also shared his hopes to instill a sense of confidence and trust for his passengers to hit the skies with his firm once again.