Qantas targets China with Fliggy

A Monitor Desk Report 23 Aug, 2017 | 2358 Views|-+
CANBERRA: Travellers are set to benefit from a new agreement between Qantas and Alibaba Group’s online travel service platform, Fliggy, which will allow customers to book Qantas flights directly on the site.

Gareth Evans, CEO, Qantas International and Jerry Hu, Vice President, Fliggy have signed a Memorandum of Understanding (MoU) to establish a strategic relationship, which also has scope for joint marketing campaigns to Alibaba Group’s 507 million mobile active users.

As part of Alibaba Group’s ecosystem, Fliggy is a major direct sales platform for airlines targeting the China market, with more than 20 international carriers running online booking stores, called Fliggy flagship stores, on the platform. Currently, around 75 per cent of Alibaba Group’s users are aged 35 years and younger.

Mr Evans said a partnership with Fliggy makes it easier for a large number of potential customers to purchase Qantas flights.

Mr Jerry Hu said they were looking forward to welcoming Qantas’ booking presence on Fliggy – the first Australian airline set to have a flagship store on the site.

Together with its partners China Eastern and China Southern, Qantas operates more than 130 weekly return flights between Australia and China, plus close to 250 connecting services to domestic destinations within China. The Jetstar Group of airlines offers more than 30 return flights a week into six Chinese cities from Singapore, Vietnam and Japan.

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