Emirates’ interesting research reveals secret to keeping kids entertained on board

A Monitor Report 25 Oct, 2017 | 5574 Views|-+
Dhaka: Emirates Airlines has revealed the secret to keeping kids entertained on the plane. The carrier has launched the Child Boredom Quotient(CBQ), to help parents work out exactly when their kids will get bored and what to do about it.

A research in this regard was conducted on behalf of Emirates, in June 2017. Data was secured via an online survey and the sample consisted of 2,006 UK parents with children between the ages of 0 – 12 who have been on a plane.

According to the study young flyers will take just 49 minutes and 47 seconds to ask the dreaded, ‘’are we nearly there yet?’’ so with parents battling the boredom threshold .Emirates teamed up with Dr. Sandi Mann, a psychologist and boredom specialist at the University of Central Lancashire to find a solution.

Dr. Mann has worked with the airline to create the Child Boredom Quotient, helping parents identify the exact moment their kids will get bored and ultimately help them mix the perfect blend of activities to catch boredom before it sets in,so they can enjoy stress-free travel.

Dr Sandi Mann categorises activities into Active (A)-, walking up and down the aisle, playing with a pack of cards, Passive (P)- watching films, listening to music, Interactive (I) -reading a storybook, chatting, Creative (C)- drawing, colouring books and Sensory (S) – refreshments.

The study reveals that when engaging in an activity on board, films are the most popular for keeping children occupied from around 40 minutes for the youngest age group (0-2) to 1 hour 45 minutes for the oldest (11-12). This is followed by games either on a smart device or on the inflight entertainment system (keeping kids occupied from 30 minutes for the youngest to 1.5 hours for the oldest).

Meanwhile, creative pursuits such as drawing was the most popular until age 9 when quizzes and puzzles become more engaging. Colouring and sticker books have most appeal to the younger ages.

Older children can be given simple materials like notebooks and pens, puzzle books and comics. Ensure that they take breaks every so often to walk up and down the plane and try to restrict the passive viewing just like you might at home.

Jade Cobbs, Emirates Cabin Supervisor, comments: “We understand that parents often dread the idea of travelling on a long-haul flight with bored children.

However, parents need not wait until the boredom alarm sets off. Whether it’s utilising the Cabin Crew to provide your kids with activity packs to watching the family friendly TV shows and movies on Emirates’ ice entertainment system, families can avoid the boredom threshold via some pre-prepared activities, interactive games or in-flight entertainment.’’

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