Adelaide hotels benefit from The Ashes

- A Monitor Report 22 Feb, 2018 | 2883 Views|-+
CANBERRA: Adelaide reported the highest hotel performance levels among the five Australian markets to host The Ashes cricket series from November 2017 to January 2018, according to STR.

From December 1-5, occupancy in Adelaide hit 96.2 per cent, while ADR jumped to A$306.54. As a result, RevPAR during the match played at Adelaide Oval reached A$294.87. Each of those absolute values were higher than those recorded during the England vs. Australia tests in Brisbane, Perth, Melbourne and Sydney.

“Adelaide hosting the annual day-night test in recent years has boosted performance compared with prior day tests, and the inaugural England and Australia day-night match was a real stand out,” said Matthew Burke, Regional Manager for the Pacific, STR.

Year-on-year percentage changes were highest in Adelaide as well. Occupancy rose 28.1 per cent compared with the same days in 2016, and ADR rose a staggering 115.1 per cent. That led to a 175.5 per cent spike in RevPAR.

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