Dhaka: Celebrating 55 years of Coca-Cola in Bangladesh and on the occasion of Ramadan this year has launched ‘Taste The Sehri’ and ‘Bashay Iftar’ campaign.
Food lovers of Dhaka will be able to taste different types of new food in Sehri during Ramadan. The foodies upon buying Coca-Cola and Food Combo in selected 63 popular restaurants will get free Sehri Nights ticket. Additionally, consumers can also win tickets to Sehri Nights by taking photos with the Coca-Cola and Food combo and posting it on their Facebook with #TasteTheSehri. Moreover, consumers also get a chance to win a 2.25 litre bottle of Coca-Cola by participating in a game called ‘Puzzle in thirties’.
The campaign is also broadcast in Radio Foorti and will continue till 25th Ramadan, and during this period every day one participant will be declared winner. The listeners answering all questions correctly on Radio Foorti, the winners will receive Iftar along with a case of Coca-Cola on behalf of Coca-Cola family.
A 20-day campaign will also broadcast by Nagorik Television. During the campaign, a QR code will be displayed on television screen from 3pm to 8pm and from 10pm to 12pm. The participants will be taken to the Coca-Cola website, by scanning the QR code displayed on the television screen through their mobile phones. The participants will have to answer a simple question and give detailed information about that answer. Everyday 10 winners will receive a case of Coca-Cola as gift.