Air India unveils revamped premium class, expects revenue rise by 20%

- A Monitor Report 23 Jun, 2018 | 5519 Views|-+
New Delhi: The revamped premium class has been christened as “MaharajahDirect” and the airline is expecting to boost its revenue to Rs 6.5 crore per day from the existing Rs 4 crore it nets from these premium classes.

Air India unveiled the revamped first class and business class in its fleet of Boeing aircraft flying to international destinations to woo high-end travellers and increase the occupancy from 60% to over 80%.

The launch of the revamped service, along with new uniforms for the crew and cuisine, came in an eventful week when the government decided to put the breaks, for now, on the disinvestment plans for the loss-making state-run carrier.

The revamped premium class has been christened as “MaharajahDirect” and the airline is expecting to boost its revenue to Rs 6.5 crore per day from the existing Rs 4 crore it nets from these premium classes.

At present, the airline has a 17% market share on international routes. It has over 2,500 international prime-time slots per week, spread across 43 overseas destinations.

“The important revenue stream for any airline is the business class and the first class. Therefore, revamping the Air India business class is an attempt by the airline to be on par with the business class of any airline worldwide.

“Passengers will get a much better experience for the same money they were paying earlier. They are not going to be charged anything extra,” civil aviation secretary RN Choubey said at the unveiling of “MaharajahDirect”.

He added that following the up gradation, the revenue of Air India was expected to go up by about 20%.

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