Bangkok : Risk Mitigation and Crisis Recovery Management will be the theme of the upcoming "PATA Human Capacity Building Programme" in Sabah, Malaysia.
Hosted by the Sabah Tourism Board (STB), the two-day intensive workshop will be held on April 17-18 at the Marriott Hotel Kota Kinabalu.
"Global economic losses from disasters are now reaching an average of USD250 to USD300 billion each year, and those costs could increase dramatically as we see the further effects of climate change on our planet. The travel and tourism industry is one of the most exposed to disasters with many tourist destinations located near hazard prone areas and foreign visitors being unfamiliar with the environment," said Dr Mario Hardy, CEO, PATA. "It is critical for destinations and organisations to place a greater emphasis on both disaster risk reduction and response, particularly in the age of social media which adds an overwhelming complexity to one's own crisis communication strategy."
Suzaini Datuk Sabdin Ghani, General Manager, Sabah Tourism Board, said "STB is pleased to be working with PATA, the leading voice and authority on travel and tourism in the Asia Pacific region. This workshop, the first such organised by PATA, will focus on providing participants with the international standards of handling a crisis specifically tailored to the travel and tourism industry."
The programme will be led by Natasha Martin, Managing Director, Bannikin, Hong Kong SAR, and Dr Bert van Walbeek, The Winning Edge, Thailand.