Dawn of new era for Saudi Arabia as global travel destination

_A Monitor Report1 Aug, 2019 | 687 Views|-+
Jeddah : Recent years have witnessed a sea change in Saudi Arabia, as the Kingdom continues its path of economic and cultural diversification in line with the goals of Vision 2030, the Government's inspiring roadmap for the future.

At the heart of these plans is the further development of the travel and tourism sector, with the Kingdom making bold moves to explore its untapped potential as a destination for leisure travellers. Having traditionally attracted a steady flow of international visitors via its thriving religious tourism industry, Saudi Arabia is now positioning itself as a leading global destination with universal appeal through the introduction of exciting attractions and world-class entertainment events.

Long regarded as Saudi Arabia's cultural capital, the coastal city of Jeddah is currently at the vanguard of this drive to strengthen the Kingdom's position as a tourist destination with diverse offerings for visitors from around the world. Traditionally serving as the main gateway for pilgrims visiting the holy cities of Makkah and Madinah, Jeddah boasts a stunning location and rich cultural diversity and is affectionately known as the 'Bride of the Red Sea'. This vibrant destination is now extending its international appeal to a wider audience through the Jeddah Season, an exciting program of events that celebrates the best in music, art, and culture.

A season of sea and culture

Running from June 8 to July 18, 2019, the Jeddah Season is one of the distinct seasonal programmes took place across the country this year. Visitors and residents alike have the opportunity to enjoy an exciting array of experiences ranging from live concerts, theatrical performances and art exhibitions to stand-up comedy and major sporting events.

Despite its groundbreaking nature, Jeddah Season is about more than just globally themed attractions; the festival is also emphasising the Kingdom's unique culture and traditions through events such as daily Saudi folklore show parades and performances from local artists. This juxtaposition of the traditional with the modern illustrates how Saudi Arabia is successfully managing the introduction of global entertainment while, at the same time, celebrating its proud heritage.

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